Home Meal Replacement

Home Meal Replacement (HMR) - The Real Deal

Food industry studies show that “takeout” food (HMR) represents nearly 50% of current restaurant volume. With today’s busy lifestyle, the trend is growing.

Consumers want fast, convenient, tasty, and cost effective food.
Restaurant Business magazine reports that 94% of supermarkets now offer ready-to-heat entrees while 34% offer side dishes, and 17% offer cooked-to-order meals.
A Food Marketing Institute study shows that nearly 60% of consumers would buy a supermarket dinner if a good selection of prepared entrees and side dishes were available.
Consumer attitudes: no time, save time, spend time.
Increasing popularity of Asian cuisines which are perceived as healthy.
In Canada, HMR sales by all retail grocers are expected to grow to about $2 billion by 2005. (Gain Report, CA2002, 01/2002)
Smaller households are asking for smaller packages. (AC Nielsen Consumer Insight, Summer 2002)
“Reality is that Canadians often eat alone and on the run. Across all age groups, about 56 per cent of the population consists of one or two-person households. And consumers are buying single serve foods in ever increasing numbers.” (Canadian Grocer, 04/25/2001)


		Home Meal Replacement (HMR) - The Real Deal Food industry studies show that “takeout” food (HMR) represents nearly 50% of current restaurant volume. With today’s busy lifestyle, the trend is growing. Consumers want fast, convenient, tasty, and cost effective food. Restaurant Business magazine reports that 94% of supermarkets now offer ready-to-heat entrees while 34% offer side dishes, and 17% offer cooked-to-order meals. A Food Marketing Institute study shows that nearly 60% of consumers would buy a supermarket dinner if a good selection of prepared entrees and side dishes were available. Consumer attitudes: no time, save time, spend time. Increasing popularity of Asian cuisines which are perceived as healthy. In Canada, HMR sales by all retail grocers are expected to grow to about $2 billion by 2005. (Gain Report, CA2002, 01/2002) Smaller households are asking for smaller packages. (AC Nielsen Consumer Insight, Summer 2002) “Reality is that Canadians often eat alone and on the run. Across all age groups, about 56 per cent of the population consists of one or two-person households. And consumers are buying single serve foods in ever increasing numbers.” (Canadian Grocer, 04/25/2001)